Who owns the golfer, the price and the tee time
On GolfBooker the booking happens on your website or in your branded app, the golfer becomes a customer record in your database with their full history against their name, and marketing segments off those same records. On a marketplace the golfer creates an account with the platform, sees your course alongside your neighbors, and books at the rate listed there, so the platform holds the email address, the booking history and the reason to come back. Discounting compounds it: a golfer who has only ever paid a deal rate has learned what your course costs, and it is not what your rate card says.
Verdict
GolfBooker on ownership, plainly. That is the entire argument on this page.


